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Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: “Get me a top-ten ranking at Google.” Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them.

It is time to separate fact from fiction.

Yes, I can get you a top-ten placement at Google. But…

1. If the placement is for “dirty brown shoes”, it probably won’t help your shoe store one bit, even if I get you the first place ranking. Few people are actually searching for that term.

2. Being number ten might not help much either, depending on the term. People searching for “Essential Nectar liquid vitamins”, will probably click on the first result they see, or at least on one of the “above-the-fold” results that do not require scrolling. On the other hand, someone searching for “liquid vitamins” might check through two pages of results to familiarize herself with the options available.

3. If your title tag reads like a cheap list of search terms, it will not be enticing. For instance, if it reads: “vitamins, liquid vitamins, multivitamins, multi-vitamins”, you might skip over it in favor of the next result that reads “Liquid vitamins from the Liquid Vitamin Supplements Store”.

4. If your description tag is a mess, people will more likely skip over your listing, even if it does rank number one, in favor of one that sounds like what they are looking for. Google and others use the description tag usually when the term searched for is found in it, so make sure to include your key search terms in a description tag that actually reads well.

1. Search Engine Optimization
2. Usability Testing of Websites
3. Optimized Press Releases
4. Business Blogging
5. RSS and syndication

However, I don’t think it’s the greatest keyword tool, or frankly, a great keyword tool. It leaves quite a bit to be desired, but so far, there isn’t a better tool out there.

There are a few free tools out there that do a pretty good job. One is a tool that integrates into Microsoft Excel 2007. It seems to be decent, but is lacking in good long tail keyword research. The other is Google’s external keyword tool which also does a good job but doesn’t provide actual data.

As far as a tool to track links and keywords goes, Advanced Web Ranking is a good one to track keyword rankings on multiple sites and the same company has created a decent link manager tool as well.

Hope that helps.

I love the new seo.com website really cool.

I am from web marketing company in South Africa. You offer advice so here goes. Which is the best keyword research tool as far as you are concerned. Also what is the best tool to track mulitple campaigns; links, keywords etc (paid)

Wishing you an exseollent 2008

I am Glenn, from Philippines. I just wanna inquire if you need a online promotion personnel. I do link building, Directory Submissions,web 2.0 and other form of online promotion. I f you are interested, Please email me with this address: glenndelaserna@gmail.com I am looking forward with your reply,

And by the way, I offer the most reasonable and competitive price,

Glenn