Search Banter

There was a good post on SearchEngineWatch today called, “Can you Automate Link Development?” that will probably pique some interest in some of you out there. Sadly, reading it may also be a little discouraging to those who were hoping the answer to this question was yes. The jest of the article is that it is very difficult to automate link development. Finding high quality and highly relevant links is a difficult and time consuming process that must be done by hand. However, there are parts of this process that you can automate such as finding the back links of your competitors. There are programs out there that do this for you, but you still have to go through the links and see which ones are relevant to your particular industry and then see if there is any way you can get a link from that site to yours. Oftentimes your competitors will have backlinks from other sites that they own which would eliminate the possibility of getting a link to your site from there. Bottom Line: Be wary of anyone who suggests that they can automate this process for you. There are many companies out there who will claim to be able to do so, but the kind of links they are getting for you are not the kind of links you are looking for or the kind of links that will give you any good long term rankings in the search engines.

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