Feb 6th, 2007
Google Link Analysis Tool
It looks like there is now a better tool to look at your back links than just typing in link:yourwebsite.com into Google. Now, if you have a webmaster account (if you don’t you should), you can go in click on the “Links” tab and see both internal and external links that are indexed by Google.
There is usually a big difference between typing it in in the search results and looking in your account. For example, one of our clients has 2 links showing up when you type link:yourdomain.com into the search engine, but they have 58 showing up in their webmaster account.
Matt Cutts repeatedly says this about the links you see though: “Do not assume just because you see a back link that it’s carrying weight.” For those of you who are trying to analyze his words, I think what he’s trying to say is not to assume that just because you see a back link that it’s carrying weight.
One interesting thing I have seen so far about this new link analysis tool is that when you type in our company URL at Google.com you see 99 backlinks whereas inside the webmaster account, there are only 19 and none go to the homepage. I’m guessing this is simply a fluke so far, but I’ll look more into it in the next couple of days to see if I can discover the real meaning.
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