Feb 19th, 2007
Pause Keywords and Ads in Adwords
Google announced Friday that all Adwords accounts now have the ability to pause individual keywords. This is something I have been waiting for for quite a long time. I will create a huge Adwords campaign after extensive research and then when I go through to optimize the campaign, I either have to lower individual keyword bids or delete the keyword entirely. I have been frustrated countless times at this because there are keywords that, although they may not be working currently, will work at a later time because of the time of year, or something similar.
The same thing goes for Ads in Adwords. Now you can create season-specific ads such as ads for christmas, new years, etc., or ads that are time specific such as hot deals, discounts, and coupons and not have to recreate the same ads the next time you would like to use them. You will also be able to retain the data from that ad inside your account.