When you think of the phrase search marketing, what comes to mind? Is it SEO? PPC? SMM?

What does search marketing mean?

According to the all-powerful Wikepedia, Search Marketing is is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

I think we need to set the record straight and help people understand that search marketing is the umbrella term that includes anything related to increasing your visibility in search.

Just my two cents.