Mar 29th, 2007
Adwords Quality Score Considers User Experience
Something I didn’t realize about quality score that I just recently stumbled across in the Google Adwords Help Center was this and I quote (speaking about the factors that are considered in the quality score): “These factors include performance variables like keyword clickthrough rate (CTR), ad text relevance, overall historical keyword performance with Google, and even the user experience on the landing page or site associated with an ad.”
That last part got me. I wonder just what Google is looking for there. Do they track the amount of time spent on the page? And if so, does more time or less time give you a better score? You would think more time, but some people create landing pages for their ads where the sole purpose of the page is to get them to click off the page to go to another page on the same website (such as a checkout page). These pages shouldn’t be penalized for doing exactly what they are designed to do.
Maybe Google doesn’t track time spent on the page, but what else could they track?