http://www.searchbanter.com/seo/google-cost-per-action A blog about search engine optimization, seo news, tips and all other such banter. By Nelson James Thu, 24 Jul 2008 03:02:48 +0000 http://wordpress.org/?v=2.0.6 http://www.searchbanter.com/seo/google-cost-per-action#comment-34 Fri, 23 Mar 2007 14:22:10 +0000 http://www.searchbanter.com/seo/google-cost-per-action#comment-34 Yeah, I think you're right. CPA ads will never take over Google's model completely for economic reasons. Google's making way too much money from ppc ads and even cpm to replace their cash cow. Even if this test works out and they offer it as another option like site targeting and CPM ads, I would be very surprised to ever see these CPA ads on Google's search network. It will most likely only apply to their content partners (adsense) like it is now. It would be great for advertisers because they would have complete control over their cost per acquisition, but Google would lose too much by giving up their bread and butter--CPC. Yeah, I think you’re right. CPA ads will never take over Google’s model completely for economic reasons. Google’s making way too much money from ppc ads and even cpm to replace their cash cow. Even if this test works out and they offer it as another option like site targeting and CPM ads, I would be very surprised to ever see these CPA ads on Google’s search network. It will most likely only apply to their content partners (adsense) like it is now. It would be great for advertisers because they would have complete control over their cost per acquisition, but Google would lose too much by giving up their bread and butter–CPC.

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