Search Banter

European Web Analytics provider One Stat conducted some research and found that most people use two or three word phrases when they are querying the search engines. This research was done globally. The breakdown is here:

1. Two-word phrases — 28.38 percent
2. Three-word phrases — 27.15 percent
3. Four-word phrases — 16.42 percent
4. One-word phrase — 13.48 percent
5. Five-word phrases — 8.03 percent
6. Six-word phrases — 3.67 percent
7. Seven-word phrases — 1.63 percent
8. Eight-word phrases — 0.73 percent
9. Nine-word phrases — 0.34 percent
10. Ten-word phrases — 0.16 percent

It’s interesting to see that four word phrases are even more popular than one word phrases. To me this says that people are learning how to use the search engines to find the results they are looking for with more accuracy.

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