Nelson James
Feb 15th, 2007
Feb 15th, 2007
Site Targeted Adwords Change
Google just launched a new feature in Adwords for site targeted ads. Now you will be able to pay on a cost per click basis just like anywhere else on Google except you will be able to specify the sites you want your ads to show up on. Previous to this beta release, you had to pay per thousand impressions on targeted websites.
Personally I think this is a great move toward more accurate target marketing. You will be able to choose the exact sites you want your ads shown on and you only have to pay per click now.
Again, this change is in beta right now and Google is asking for signups for the beta testing and then in the next week or so, they are going to invite a few people to test it out.