Jan 24th, 2007
Yahoo Search Marketing Change
On February 5, 2007, Yahoo Search Marketing is changing the way they determine an ad’s rank in the search results. From then on, both the bid amount AND the ad quality will determine an ad’s rank in the search engine results.
Sounds a bit familiar to me. The “quality index” of the ad is basically the exact same thing that Google Adwords is based on. Yahoo’s Search Marketing interface has also changed to look vaguely familiar to Googles now that it has adwords and adgroups. Personally, I don’t blame them for doing so. Google obviously has created something that works and is user friendly so instead of trying to make something completely different and force your users to learn something new, Yahoo went with what works and what users are already used to. They can perfect it from there.