Jun 6th, 2007
Why MSN Won’t Make It as a Search Engine
MSN has been continually losing what little footing they had as a search engine. Every month their search engine market share percentage decreases by a percentage or two. You wouldn’t think that was much except that if the trend continues, they’ll have 0 market share before the end of the year.
So as big as MSN is, you would think they would be able to come up with some incredible fix to this fairly large problem. MSN thinks so too. They have hired new people to come up with something totally new that no one has ever seen before. That’s great and I’m all for it, but the problem with this is that building something “new” doesn’t fix the problem. The problem is Google. People want Google. They use Google. Anyone who is anyone uses Google as their search engine. Not MSN. As far as I’m concerned, the only people who use MSN (on a consistent basis) are the people who don’t know how to change their default homepage in Internet Explorer. Am I right?
You see MSN, Google has already filled the “best search engine” quota. Everyone knows it and unless Google really messes up somehow, they will continue to fill the “best search engine” quota. And knowing Google, they’re not going to mess up.
So, I hope that whatever “new” thing MSN comes up with is really “new” and by “new” I mean something that can fill a new best-of. Good Luck.