Search Banter

There is word out from Search Engine Marketers that Yahoo is using a form of black hat marketing by making Yahoo the default search engine when you download Internet Explorer 7 when you upgrade Yahoo messenger. Is this really black hat marketing? I think it’s more gray than black. When you download Google toolbar, it asks you if you want to make Google your default search engine. I know MSN does things very similar to this. I do have to say that if I downloaded something and it changed the default settings of a different program without notifying me, I would be upset. So, I guess it’s a darker gray than I thought after first glance.

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